ThreatDown News

In The News

May 1, 2026
Digitalization World

ThreatDown accelerates channel-first strategy

ThreatDown has grown its distribution-led business from approximately 1% to roughly 40% of total transactions in under a year, reflecting strong partner confidence in its channel-first approach. The company launched the Nexus Partner Program, which introduces genuine deal registration enforcement, margin retention, competitive renewal discounting, and new MDF and rebate structures. A redesigned pod-based sales model aligns dedicated channel, renewals, MSP, engineering, and customer success resources around shared partner sets. CRN awarded ThreatDown a 5-Star Partner Program Award in 2026 and named three executives to its Channel Chiefs list.
April 29, 2026
Disaster Recovery Journal

ThreatDown Accelerates Channel-First Strategy, Grows Distribution from 1% to 40%

ThreatDown announced significant channel momentum, growing its distribution-led business from approximately 1% to roughly 40% of total transactions in under a year. The company launched the Nexus Partner Program, offering deal registration enforcement, margin retention, competitive renewal discounting, and new MDF and rebate structures. A redesigned pod-based sales model pairs dedicated channel, renewals, MSP, engineering, and customer success resources around shared partner sets. CRN recognized ThreatDown with a 5-Star Partner Program Award in 2026 and named three executives to its Channel Chiefs list.

Press Releases

April 28, 2026

ThreatDown Accelerates Channel-First Strategy, Grows Distribution from 1% to 40%

ThreatDown has rapidly transformed its go-to-market approach, growing distribution from approximately 1% to 40% in under a year. The company launched the Nexus Partner Program with deal protection, margin retention, and new rebate and MDF structures, and restructured its sales org into dedicated partner pods. CRN recognized the effort with a 5-Star Partner Program Award and named three ThreatDown executives to its Channel Chiefs list.