May 1, 2026
Digitalization World
ThreatDown accelerates channel-first strategy
ThreatDown has grown its distribution-led business from approximately 1% to roughly 40% of total transactions in under a year, reflecting strong partner confidence in its channel-first approach. The company launched the Nexus Partner Program, which introduces genuine deal registration enforcement, margin retention, competitive renewal discounting, and new MDF and rebate structures. A redesigned pod-based sales model aligns dedicated channel, renewals, MSP, engineering, and customer success resources around shared partner sets. CRN awarded ThreatDown a 5-Star Partner Program Award in 2026 and named three executives to its Channel Chiefs list.