Web Archive
Major changes
Timeline
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January/Feb 2024
Web and Online Store separated
Store moved to PM/Rumna (along with associated budget) -
Aug 2024
Set it and forget it. After months of testing ways to impact sales, the store moved back to Marketing with direction just let it run -
Oct 15, 2024
Removed Buy Now CTA from the nav
Hypothesis confirmed- traffic reduced but leads not as impacted. (Did not look at online sales impact)
Teams also moved from “Recommended” 10 seats to 20 seats (TD average online store sale- 8) -
Dec-Feb 2025
MWB tested reducing TD presence on homepage -
Feb 17, 2025
ThreatDown presence on Malwarebytes moved below the fold -
April 22, 2025
Switched default seat quantity to 10 on pricing cards -
March 27, 2025
Added dynamic seat and term toggles on pricing cards
Added back the Buy Now button in Nav -
June 17, 2025
Switched default seat quantity to 5 on pricing cards -
July 1, 2025
Fixed pricing page translation issue -
July 14, 2025
All product and feature pages under the “Products” nav have been transitioned to the new 1.5 template -
July 22, 2025
Transitioned from VWO Homepage 1.5 design to BAU at 100% traffic. -
August 8, 2025
Hiding Core bundle test on Pricing page, showed a hiding core does not affect sales volume. Moved from test to BAU experience. Core will continue to be purchasable from all applicable product pages. -
August 8, 2025
Launched 15% off entire cart promo for all 4 bundles. -
September 11, 2025
Turned off 15% off entire cart promo for all 4 bundles. -
November 04, 2025
New logo and changed max quantity for online store to 20
VWO Tests
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INACTIVE
ThreatDown Blog Ads
https://app.vwo.com/#/test/ab/69/report?accountId=805334
Start Date: June 3, 2025
End Date: Oct 16, 2025
Goal: Increase MQL submissions
The team that makes it all possible
Sean Furtado
Horatiu Diculescu (HD)
Josh Hall-Bachner (JHB)